Sales lead scoring
Predicts conversion probability for inbound leads to prioritize SDR outreach. Outputs feed CRM as a 0-100 score.
System card
- Owner
- Director, RevOps
- Business unit
- Revenue Operations
- Model
- Snowflake Cortex · predict-pro-v2
- Vendor type
- Commercial self-host
- Approved
- AI Review Board on 2025-09-12
- Data inputs
- CRM activity historyfirmographic data (Clearbit)web visit logs
Trustworthy AI characteristics
Per NIST AI RMF §1.2.5 — 0=not addressed, 5=monitored
Risk inputs
Tier formula: impact × likelihood × (6 − reversibility). ≥ 50 → Tier 1, ≥ 18 → Tier 2, else Tier 3.
Severity if the system fails or is misused (1=trivial, 5=existential).
Probability of exposure given current usage cadence.
Ease of unwinding a bad output (5=fully reversible, 1=irreversible).
Required controls — 3 for Tier 3 (low)
Tier-aware control bundle from NIST AI RMF, mapped to ISO 42001 clauses
- AI-GV-1.1GOVERNAI policy approved by senior leadership
A written AI use policy approved at the C-suite or board level, reviewed annually.
ISO 42001: 5.2, 5.3
- AI-GV-1.2GOVERNAI risk owner assigned per use case
Each registered use case has a named owner accountable for its risk posture.
ISO 42001: 5.3
- AI-MP-1.1MAPUse-case registered with intended purpose and stakeholders
Registry entry includes purpose, business owner, affected stakeholder groups, and data inputs.
ISO 42001: 6.1.2, 8.2
Per-characteristic detail
Trustworthy AI rubric scored 0-5 per axis
- Valid & Reliable
Accurate against ground truth and reliable across the operating envelope.
4 / 5 - Safe
Will not endanger life, health, property, or environment under foreseeable use.
5 / 5 - Secure & Resilient
Resists adversarial inputs, model extraction, and degrades gracefully.
3 / 5 - Accountable & Transparent
Clear ownership; decisions can be reviewed and contested.
4 / 5 - Explainable & Interpretable
Affected parties can understand how a decision was reached.
3 / 5 - Privacy-Enhanced
Personal data minimized, protected, and processed lawfully.
4 / 5 - Fair (bias managed)
Disparate impact tested and mitigated across protected groups.
3 / 5