CRM
A regional services firm replaces a per-seat CRM with an owned customer database
Before
A 35-person services firm was paying for a CRM where 8 of 12 fields did not apply, and 3 fields they actually used had to live in custom-properties. Adoption was ~40%. The owner ran sales out of a spreadsheet instead.
We built
A custom customer database with the fields the firm actually uses, follow-up reminders tied to their real sales cadence, and a pipeline view that matches how the team actually moves deals. 5-week build, fixed fee.
After
Adoption above 90% within the first month. Three SaaS line items retired from the stack. The owner runs the Monday pipeline meeting out of the new tool instead of the spreadsheet.